STEP 03 · Open doors and build connection
Initiatives that open new doors
Not cold outreach. Reasons for the right person to want the first conversation.
Where this sits on the journey
See the full journeySTEP 01
Know your customer
3 products
STEP 02
Prepare the sales team
3 products
STEP 03
Open doors and build connection
3 products
STEP 04
Evaluate
2 products
What this is
We design the initiatives (partnerships, channels, events, research) that get you in front of buyers who would never answer a cold approach.
When a market has no obvious front door, more outbound rarely finds one. What works is arriving somewhere the buyer already is, with something they already trust. Sometimes that is a channel partner whose product is embedded in their workflow. Sometimes it is original research they cannot get elsewhere, or a room worth their afternoon. We work out which door actually exists for your buyer, and build the initiative that opens it.
A room worth their evening: the kind of door cold outreach never opens.
What you get.
01
Route-to-buyer analysis
Where your buyer already spends attention, and who they already trust to be there.
02
A shortlist of initiatives
Two or three concrete plays (partnership, channel, research or event) with the case for each.
03
Launch support
We help build and run the first one, rather than handing over a recommendation.
How it runs
What changes
You reach buyers through something they already trust, instead of trying to build a channel from nothing.
In practice: Finding the front door into hospitalsLet's talk about the deal you are trying to win.
Bring us one live deal and we will look at it together. No pitch, no obligation.
Get in touchThe rest of the programme