STEP 02 · Prepare the sales team
Sales enablement training
Practised out loud, in the room, until the conversation is theirs rather than ours.
Where this sits on the journey
See the full journeySTEP 01
Know your customer
3 products
STEP 02
Prepare the sales team
3 products
STEP 03
Open doors and build connection
3 products
STEP 04
Evaluate
2 products
What this is
Training built on your own personas and live deals, so the team is rehearsing the conversations they will have next week.
Most sales training is generic, delivered once, and forgotten by the following quarter. Ours starts from the research we have already done on your buyers and the deals currently in your pipeline. Sessions are run in small groups, mostly on their feet: opening a conversation with a persona who does not want to be sold to, handling the objection that keeps killing deals, and asking the question nobody on the team is currently asking. Nobody leaves with a folder they will not open.
Practised side by side, on the deals that are live right now.
What you get.
01
Workshops built on your deals
Small-group sessions using your personas, your objections and deals that are live right now.
02
Practice, not presentation
The team rehearses out loud and gets coached on the spot, in front of people whose opinion they care about.
03
Follow-up coaching
Sessions after real conversations, so the habit survives contact with the pipeline.
How it runs
What changes
The team walks into the next meeting able to talk about the customer’s problem before anyone opens a deck.
In practice: The red object problemLet's talk about the deal you are trying to win.
Bring us one live deal and we will look at it together. No pitch, no obligation.
Get in touchThe rest of the programme